Eye of Horus


Eye of Horus is an Australian brand, originating from Byron Bay, specialising in cosmetics for the eyes.

Eye of Horus products contain natural ingredients – they are safe and non-sensitizing. At Vital Effect, our Eye of Horus range is favoured by clients as it is paraben-free and vegan friendly and not tested on animals. The strong stance against animal testing is a philosophy that sits at their heart – so much so they have signed certifications from all manufacturers to confirm that no ingredient and no finished product in the Eye of Horus range has been tested on any animal. Eye of Horus is proud to balance natural and organic ingredients where possible, with high performance. At Vital Effect, we choose to work with the range because we rate their quality and performance, plus believe product safety is the first priority. As these are specialist eye products we think safety is critical!

From a performance perspective Eye of Horus source and establish relationships with manufacturers worldwide who can produce the long-wearing, smudge-proof, low-sensitising paraben-free formulas of exceptional quality that we demand. Key Ingredients in Eye of Horus products include Rice bran, Beeswax, Candelilla and Carnauba Wax and Organic Castor Oil, Lavender Flower, Star Anise Extract, Evening Primrose Oil, and the revered ancient Egyptian Organic Moringa Oil, oil of the Pharaoh’s found in Tutankhamen’s tomb.

The iconic Eye of Horus range takes its inspiration from the ancient Egyptians who wore eye makeup because they believed that it offered magical power and protection to the wearer. They lined their eyes with black Kohl, creating an almond-shaped eye – The Eye of Horus – which was believed to protect their eyes as well as providing a statement of beauty.

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